Brand

Brand assets

Logo, symbol, colors and typefaces of 0x41 Labs – for press, partners and integrations. The files are free to use when referring to 0x41 Labs.

Download all assets Colors & type

ZIP · SVG + PNG

Hex 0x41 · decimal 65 · ASCII “A”

01 · Logo

The logo

Symbol and wordmark form one fixed unit. The wordmark's capitals are exactly as tall as the A inside the hexagon. The version for dark backgrounds is the first choice.

PrimaryFor dark backgrounds – the default

SVG PNG

Light backgroundFor white and light surfaces

SVG PNG

Mono whiteFor photos and colored surfaces

SVG PNG

Mono blackFor print and stamps

SVG PNG

02 · Symbol

The symbol

A hexagon for the “hex” in 0x41, holding the A the code stands for. The symbol replaces the logo where space is tight: favicon, avatar, app icon.

AccentFor dark backgrounds

SVG PNG

WhiteFor photos and colored surfaces

SVG PNG

BlackFor light backgrounds and print

SVG PNG

AvatarSquare, for social media profiles

SVG PNG

03 · Clear space

Clear space and minimum size

The logo needs room. No text, image edge or other logo enters the clear space.

Clear spacex = ¼ of the symbol width, on every side

Logo · 24 px

Symbol · 16 px

Minimum sizeBelow this the wordmark stops being legible – use the symbol alone.

04 · Misuse

Please don't

Use the logo only in the versions provided, unaltered.

Don't stretch or squash it

Don't rotate or tilt it

Don't use other colors

No shadows, glow or gradients

No green on light backgrounds

Not on busy backgrounds

05 · Colors

Colors

Dark, calm, technical: 90 % neutral tones, 10 % signal green. The green marks what matters – links, focus, key statements – never whole surfaces. Click a value to copy it.

Core colors

AccentSignal: links, focus, highlights

HEX
RGB: 124 255 107
Token: --accent
Contrast: 15.5:1

BackgroundPage background

HEX
RGB: 8 9 11
Token: --background

ForegroundPrimary text

HEX
RGB: 242 244 247
Token: --foreground
Contrast: 18.1:1

Surfaces and text

SurfaceCards and panels

HEX
RGB: 16 18 22
Token: --surface

Surface 2Raised surfaces

HEX
RGB: 22 25 31
Token: --surface-2

BorderLines and grid

HEX
RGB: 39 43 51
Token: --border

Border strongEmphasized lines

HEX
RGB: 51 56 68
Token: --border-strong

FaintLabels, the “0x” in the logo

HEX
RGB: 115 121 133
Token: --faint
Contrast: 4.6:1

MutedSecondary text

HEX
RGB: 167 173 183
Token: --muted
Contrast: 8.8:1

Status

WarningWarning

HEX
RGB: 242 201 76
Token: --warning
Contrast: 12.6:1

ErrorError

HEX
RGB: 255 107 107
Token: --error
Contrast: 7.2:1

InfoInfo

HEX
RGB: 122 167 255
Token: --info
Contrast: 8.3:1

06 · Typography

Typefaces

Two typefaces with clearly separate roles: Inter carries text and headings, JetBrains Mono everything technical – labels, numbers, code and the “0x41” in the logo. Both are free on Google Fonts.

Inter

Text and headings

On Google Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 ÄÖÜ äöüß € & ?!

400: Regular
500: Medium
600: Semibold

JetBrains Mono

Labels, numbers, code

On Google Fonts

0123456789 ABCDEF

{ } [ ] ( ) < > / # $

=> != <= >= // ->

400: Regular
500: Medium
600: Semibold

Type scale

Display / H1Inter 600 · 60 px · 1.05 · −0.025 em

Software that fits your processes exactly.

Heading / H2Inter 600 · 36 px · 1.1 · −0.025 em

Software that fits your processes exactly.

LeadInter 400 · 18 px · 1.625

Software that fits your processes exactly.

BodyInter 400 · 16 px · 1.625

Software that fits your processes exactly.

EyebrowJetBrains Mono 500 · 12 px · +0.14 em · uppercase

Technical Discovery

Code / labelJetBrains Mono 400 · 14 px

const A = 0x41; // 65

07 · Name

Writing the name

The name is always written “0x41 Labs”: zero, lowercase x, 41, a space, Labs with a capital L. In running text without emphasis.

Correct

0x41Labs

Wrong

0X41 Labs
0x41labs
0x41 labs
0x41 LABS

0x41 is the hexadecimal notation of the number 65 – a capital A in ASCII. Hence the A in the symbol.